For The Culture - Dr. Marcus Collins Collection

We partnered with the architect of some of the most famous ad campaigns of the last decade, Dr. Marcus Collins, to deliver signed book bundles centered around his world renowned marketing masterpiece, For The Culture. He states that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.

Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same.