The word "culture" derives from a French term, which in turn derives from the Latin "colere," which means to tend to the earth and grow, or cultivation and nurture. "It shares its etymology with a number of other words related to actively fostering growth,"
-Cristina De Rossi, Barnet and Southgate College anthropologist in London.
Born out of a lack of positive cultural influence in today's society our brand seeks to bring recognition back to the cultural elements from around the world that have inspired the last few generations. It is our hope that by acknowledging these elements we can bring about the next evolution of human intellect moving away from the capitalist, political, and media distractions that has hindered the growth of the collective human consciousness. We are about more than profits, we hope to build our brand and reinvest in our families, community, city, country, culture, and world. We are the roses that grew from concrete.
For The Culture Clothing is a Black owned streetwear company, that focuses on the arts and other manifestations of human intellectual achievement regarded collectively.
Again thank you for being “For The Culture”